The Crushed Can Purse, conceptualized in March 2025, is inspired by a crushed Red Bull energy drink can. The crushed effect nods to the brand’s early guerrilla marketing tactics, when crushed Red Bull cans were deliberately left outside bars and nightclubs to suggest that everyone was drinking it.
Channeling the brand’s rebellious spirit, the design features a spray-painted Red Bull logo, referencing street art and underground culture. A second iteration of the piece reinterprets this concept through an enlarged bull silhouette, transforming the can’s energy into a bold sculptural statement.